Blue Ocean Shift Beyond Competing Book by W CHAN KIM, RENEE MAUBORGNE – Buy Business & Management, Vocal For Local Books Online in India - DC Books Store

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BLUE OCEAN SHIFT BEYOND COMPETING

By : W CHAN KIM , RENEE MAUBORGNE

Book : BLUE OCEAN SHIFT BEYOND COMPETING
Author: W CHAN KIM , RENEE MAUBORGNE
Category : Business & Management, Vocal For Local
ISBN : 9781509832194
Binding : Normal
Publishing Date : 01-10-2020
Publisher : PAN MACMILLAN
Edition : 13
Number of pages : 320
Language : English

Paper Back

Publisher: PAN MACMILLAN

Book Summary

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

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