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DESIGN YOUR THINKING

By : PAVAN SONI

Book : DESIGN YOUR THINKING
Author: PAVAN SONI
Category : Non Fiction, Vocal For Local
ISBN : 9780670094097
Binding : Normal
Publishing Date : 11-06-2019
Publisher : PENGUIN
Edition : 1
Number of pages : 363
Language : English
Paper Back
Publisher: PENGUIN
₹539.00 ₹599.00 10% off

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Book Summary

Creative problem-solving is at the heart of innovation, and some of the world’s most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can’t coexist, and that only when resources are replete and the talent best-in-class can one be creative. But nothing could be further from the truth. In fact, creativity thrives amid constraints and calls for great discipline. Pioneered by IDEO and Stanford d.school, design thinking is one such approach that draws inspiration from the realm of product design. However, it shouldn’t be narrowly associated with the world of start-ups and technology or thought of as something limited to product development. The method is increasingly being used in a wider context and can help us address a vast array of problems. This book attempts to offer a practitioner’s perspective on how the tenets, methods and discipline of design thinking can be applied across a range of domains, including to everyday problems, and help us become expert problem-solvers through the use of the appropriate toolsets, skill sets and mindsets.
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