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HOW HARSH MARIAWALA GROOMED MARICO

By : A GROUP OF AUTHORS

Book : HOW HARSH MARIAWALA GROOMED MARICO
Author: A GROUP OF AUTHORS
Category : Business & Management, Vocal For Local
ISBN : 9789390260232
Binding : Normal
Publishing Date : 23-02-2021
Publisher : RUPA PUBLICATIONS
Edition : 1
Number of pages : 146
Language : English

Paper Back

Publisher: RUPA PUBLICATIONS

Book Summary

Harsh Mariwala, just out of college, joined Bombay Oil Industries Ltd (BOIL) as the fourth generation scion in his family’s traditional spice trading and consumer oil manufacturing business. He learned the key drivers of growing a profitable consumer product business on the field in the inhospitable hinterlands of Maharashtra and Gujarat—the first Mariwala to do so. Alongside, through reading and taking the initiative to learn from mentors, national and global, he soaked up the essentials of building sustainable brands and creating a multi-channel network in sync with the times. He demonstrated vision and leadership in transforming the quality conscious, traditionally run, family commodity business to a professionally managed, branded consumer goods giant—Marico—in the face of well managed international competition in the Indian market. Marico is today an emerging market multi-national with a noticeable presence in the domain of branded health and beauty products, making a difference to peoples’ lives in 25 countries.

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