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SOME SIZES FIT ALL

By : AKHIL GUPTA

Book : SOME SIZES FIT ALL
Author: AKHIL GUPTA
Category : Business & Management, Vocal For Local
ISBN : 9780670094141
Binding : Normal
Publishing Date : 17-08-2020
Publisher : PENGUIN
Edition : 1
Number of pages : 213
Language : English
Paper Back
Publisher: PENGUIN
₹539.00 ₹599.00 10% off

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Book Summary

An oft-repeated dictum every time a company fails to replicate its past successes when introducing a new product or entering a new market is that one size does not fit all. Business gurus advise that every new situation, market and environment calls for a fresh approach and requires 'unlearning' what one might have learnt elsewhere, even if that had met with great success. While this statement may appear to be obvious, it is often quoted out of context.
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