The New Rules of Business Get Ahead or Get Left Behind Book by RAJESH SRIVASTAVA – Buy Business & Management, Vocal For Local Books Online in India - DC Books Store

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THE NEW RULES OF BUSINESS GET AHEAD OR GET LEFT BEHIND

By : RAJESH SRIVASTAVA

Book : THE NEW RULES OF BUSINESS GET AHEAD OR GET LEFT BEHIND
Author: RAJESH SRIVASTAVA
Category : Business & Management, Vocal For Local
ISBN : 9780143446927
Binding : Normal
Publishing Date : 17-07-2019
Publisher : PENGUIN
Edition : 1
Number of pages : 352
Language : English

Paper Back

Publisher: PENGUIN

Book Summary

Treating your customers well is no longer enough. The new rule is: employees too, have to be treated as well, if not better, than the customers. Happy employees make happy customers, and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing. New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismantling the old rules of business and installing new rules in their place. This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.

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